Case Study: You are going to evaluate the marketing campaign of The Avengers.
http://www.hollywoodreporter.com/heat-vision/avengers-marvel-box-office-milestone-joss-whedon-321760
What impact do you think the marketing of the film had on its success? Think of the impact on the audience?
How did the distributor use cross-media marketing to raise awareness of the film?
Are there any examples of synergy in this campaign?
I am going to evaluate the marketing campaign of The Avengers. Here we see Disney partnering up with a number of companies so that they can produce and distribute franchise in order to promote The Avengers and build up the hype. The adverts for The Avengers sees a group of young children dressing up as favourite Avengers character. This instantly appeals to children so they will beg their families to take them to see the film.
Marvel spend massive amounts of money on marketing campaigns such as Facebook Fans Page. This page has over one million followers and distributes news and promotions via this social media site.
These marketing campaigns had a huge impact on the films success. This was mainly due to the company having things in place such as five year marketing plan. During this time it brought all the main characters together making them a force to be reckoned with which Loki did.
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